“The main goal is to create a better experience for the users.”
Startup guide to management at Design Thinking
In Scaling up and breaking down: the startup guide to management using Design Thinking we are focusing on an entrepreneurial mindset and improving the entrepreneurs problem solving and work processes by implementing the design thinking process and teach them the process that will bring them the best results quickly and efficiently.
The following text is part of the Scaling Up and Breaking Down for Startups series.
Design Thinking is a design methodology that provides a solution-oriented approach to problem-solving. It is extremely useful in dealing with complex problems that are poorly defined or unknown, by understanding human needs, reformulating the problem in a human-centric way, developing many ideas in brainstorming sessions, and taking a practical approach to prototyping and testing.
A workshop entitled “Scaling up and breaking down: the startup guide to management using Design Thinking” provided an introduction to understanding the mindset necessary for developing and managing a business, whether entrepreneurial or not. Professor Blaž Zupan from the University of Ljubljana (Slovenia, EU) explained the importance of laying the foundations for unbiased research and the potential problems arising from misunderstanding the market and customers. The workshop will provide you with first steps in the Design Thinking process, including the techniques and methods used to gather information from users: Interviews, surveys, with some useful insights into the evolution of the thinking process that will guide you through the process, leading either to a great insight into the market or to a solution that people need and will give you money for it. The fact is that the process of Design Thinking is relatively easy to understand, but it can be quite demanding to do it properly in order to quickly achieve the desired results. And that is what we will be teaching you in the next 19 parts of this short video lecture series. Stay tuned!
In Part 1, Professor Zupan will first explain what Design Thinking process is all about, and at the same time, using his personal experience with real-life cases, you will be introduced to the secrets of the Design Thinking method. These will show us how important it is to understand the client and where we can make mistakes. In the next week lecture Professor Zupan will talk about solutions and the dangers of false assumptions.
The lecturer Blaž Zupan is a Doctor of Philosophy (Ph.D.) with a focus on entrepreneurship education and Design Thinking. Professor Zupan works as an assistant professor at the Faculty of Economics, University of Ljubljana, Slovenia.
The video lectures were produced with the help of event co-sponsors, the ABC Business Accelerator from Ljubljana, Slovenia, and the Gea Colleage from Ljubljana.
The workshop was the work of three Professional Fellows alumni, Marko Lavrenčič, Maja Jovičić and Teja Rot.
This workshop was produced with a grant from the US Department of State as a program sponsor and American Councils as a co-sponsor of the program. The project is implemented by Professional Fellows Program alumni and is supported by the Bureau of Educational and Cultural Affairs (ECA ) of the U.S. Department of State and American Councils for International Education (ACIE ). The views and opinions expressed in this project are those of the implementing parties and do not necessarily reflect the official policy or position of the ECA or ACIE.